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School of Song

The Art of the Release

The Art of the Release

Regular price $200.00 USD
Regular price Sale price $200.00 USD
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"The Art of the Release" will explore the philosophies, practices, and strategies that contribute to an artistically meaningful, effective, and sustainable approach to releasing music, as demonstrated by Phil Elverum (of Mount Eerie and The Microphones), Taja Cheek (of L’Rain), Miya Folick, and Scott McMicken (of Dr. Dog), along with a guest appearance from Mike Caridi co-founder of Double Double Whammy. The course is geared towards anyone with an interest in releasing music, from first-timers who have yet to release anything, to seasoned musicians who have released numerous albums looking for inspiration and fresh perspective. The only prerequisite is to have written at least one song that you want to release.

The topics covered include:

  • A breakdown of the practicalities and mechanics necessary for bringing a song or album to completion, emphasizing the importance of developing a personalized timeline to map out the release process.
  • Creating a larger world for your music to inhabit by developing a narrative, refining the visual aesthetic, and creating physical products that add depth and dimension to the work itself.
  • Approaches to self-promotion, as it relates to the question "Who am I on the internet?" and strategies for engaging authentically with your audience.
  • Assembling a team: how to choose the right people to include in your release process and helping them contribute to your artistic vision in a meaningful way.
  • Industry insights related to self-releasing, navigating labels, distribution, publishing, licensing, promotion and more.
  • Developing sustainable and healthy practices to keep you inspired and motivated to continue releasing music.

Students who participate in the course will have weekly homework assignments related to these topics, as well as the opportunity to connect with other students from around the world.

Sign up now! Deadline is Saturday, June 01 at 11:59pm (PT).

Here's how it works:

  • Workshop is taught over Zoom on the following dates:
    • Artist Lectures: June 2nd, 9th, 16th and 23rd at 11a-12p and 6p-7p PT
    • Guest Lecture with Mike Caridi: June 5th at 5p PT
    • Group Discussions: June 8th, 15th and 22nd at 11a and 6p PT.
  • If you can't make the live class, you can still participate by watching the recordings of lecture (sent out after class).

Sign up with a friend to receive a 20% discount by clicking here. Note: no refunds on discounted order.


Q: I can't make the lecture times for some (or all) of the classes. Can I still participate?

A: Yes! We send out the recordings of lectures at the end of each class day, so you can watch the lectures on your own time.

Q: Will there be homework?

A: Yes, there will be homework assignments based on the lectures regarding creating a narrative about your release, refining a visual aesthetic, developing a personalized timeline, and other topics.

Q: Can I take the class even if I don’t have a finished song? 

A: Yes, the class is geared towards musicians who have written a song that they are interested in releasing, but the lectures and class discussions will be relevant to anyone interested in seeing a musical project through to release. 

Q: Will the teachers give me feedback on my music or HW?

A: Due to the class size, we cannot guarantee that you’ll get feedback on your songs or homework assignments. However, our teachers are active on our song sharing platform and may leave comments on students’ submissions.

If after the first class you feel the course is not a good fit for any reason, you are welcome to a refund on the rest of the course classes. We are unable to process refunds after the second class.

Questions? Email us at

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